I’ve had a client from Ottawa looking at a used Boxster and I did a virtual walkaround on the vehicle for him so he could see it up close, see the car in motion and in detail while he’s making his purchase decision. “With pre-owned cars it’s a unique vehicle. “I’ve personally done it a couple times with clients looking at pre-owned vehicles that might live a distance from here,” Kapila said. “A lot of shopping, whether it’s for clothes and now automotive, is being done online, so it’s giving you that personal, high-end luxury shopping experience for a vehicle and putting it into a virtual twist,” she said.Ījeet Kapila,who has been selling cars for 15 years, said the new system is an example of communicating with customers who have sourced the dealership for a specific car, especially with used models, but don’t have the time to visit the centre. Nicole Trivieri, Porsche Centre Oakville marketing coordinator, said the Go Instore feature gives customers an exclusive look in a different way. He said the number of video calls his dealership would conduct compared to internet leads or phone calls or walk-ins to the showroom is still relatively low. It’s kind of pushing the boundaries of where this industry is headed and how customers want to be communicated to.” It’s well received, and we love the innovation. A customer that is going online isn’t necessarily looking for that as a way to communicate. It’s not technology that is commonly used. “It’s the difference between sitting at your desk and taking a phone call versus approaching a customer who is walking into the showroom and wants more information to potentially purchase a car,” said Porsche Centre Oakville Dealer Principal Francesco Policaro, who is also CEO of Policaro Automotive Family.
The customer, who is not seen, can ask to be shown specific features or details of the car.
Sales staff, wearing headsets and a smartphone, provide live walkarounds of the vehicle.
The company’s website has a banner called Live Video Chat that connects customers to a concierge, who then connects the call to the sales department. Located about halfway between Toronto and Hamilton, the store was chosen last August by Porsche’s global head office to become the first Canadian location to test the system, called Go Instore. It could be the next big breakthrough in buying automobiles online in Canada. TORONTO - A pilot project that Porsche AG began with Porsche Centre Oakville in Ontario allows customers to view automobiles at the dealership without physically being there.
0 kommentar(er)
